Why I Stopped Focusing on Instagram (and Why You Shouldn't)
This post is for all you artists who are hoping to gain some traction on Instagram, and to offer an explanation for any artist who feels like their own growth has stalled. Last year, I felt pretty confident on Instagram. I understood what elements were required for a good reel, and typically had strong engagement on my posts. I felt like I had it all figured out. Until I didn’t anymore. In Spring 2024, Meta announced that they were changing their Instagram algorithm to be more similar to that of TikTok. The changes immediately slashed engagement on larger accounts, and boosted engagement on smaller. How the Instagram algorithm works (the ultra simplified version): The old algorithm would show your reel to 7-10%...